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evamor Water Launches #ForChelsey Campaign on Social Media
Radio host Kevin Kline began running marathons after meeting a rather remarkable 15-year-old girl named Chelsey Campbell, who, in 2006, was undergoing a “marathon surgery” as part of her treatment for advanced, stage four, undifferentiated sarcoma.
Campbell was not expected to live to see her 16th birthday, but when she defied the odds and celebrated her birthday on June 11, 2006, Kline was so inspired that he wanted to give her a very special birthday gift.
Kline and his wife Trish created The Snowdrop Foundation , which provides scholarships for college-bound pediatric cancer patients and childhood cancer survivors while raising awareness and funding for continued research to cure childhood cancer.
“We created the Snowdrop Foundation in Chelsey’s honor,” said Kline, “and we named it that because the snowdrop flower is nearly indestructible by nature and blooms even in the harshest conditions, much like the way childhood cancer patients demonstrate indestructible attitudes and spirit while battling illness.”
Today, the Snowdrop Foundation serves as Chelsey’s legacy, as she passed away on December 9, 2006. Kline ran his first marathon in January 2007, and has since run more than 150 races, marathons and ultra-marathons in her name. He runs “For Chelsey.”
#ForChelsey has become a movement, spearheaded by Kline with support from one of his sponsoring brands, evamor Naturally Alkaline Artesian Water , which benefits the Snowdrop Foundation while working to further Chelsey’s legacy and inspiring others to do good in her name.
“evamor Water has been a supporter of the Snowdrop Foundation for over five years now,” said Damion Michaels, VP of Marketing for evamor. “Until our ‘It’s Only Natural’ campaign, we never have had the right platform to tell people about Chelsey, the incredible inspiration behind the foundation, or about Kevin, who drives the cause with his endless running. Kevin’s schedule of training, working and volunteering is beyond inspirational. It is a testament to one man’s desire to make the world around him a little better.”
Kline’s drive was fueled by Chelsey’s strong spirit.
“Chelsey was always smiling and doing what she could to spread happiness,” explains Kline, who first met Chelsey when he was hosting a live broadcast from Texas Children’s Cancer Center. “She told anyone who entered her hospital room that he or she had to be smiling. She was very kind and made an effort to be friends with everyone.”
Over the course of the next three months, leading up to what would have been Chelsey’s 28th birthday on June 11, 2018, Kline and evamor are encouraging people to make a donation to the Snowdrop Foundation (donatesnowdropfoundation.org) or to consider performing a random act of kindness in Chelsey’s name and sharing their contribution on social media using #ForChelsey.
“We at evamor want to give Chelsey a huge birthday gift this year so the goals are simple,” Michaels said. “We want one million people to say Chelsey’s name in social media through the use of #ForChelsey; or we want 200,000 people to donate $5 to Snowdrop; or if you can’t do any of that, we want you to perform a random act of kindness in Chelsey’s name.”
“I began running for Chelsey as a way to keep her memory alive,” says Kline, “but this way we can reach even more people, and through donations, help her legacy go further, and hopefully, spread more of the love and kindness she was always showing others.”
About Snowdrop Foundation
Founded in 2006, the Snowdrop Foundation provides scholarships for college bound pediatric cancer patients and childhood cancer survivors while raising awareness and funding for continued research to cure childhood cancer. Snowdrop Foundation donations are designated for four specific areas, including the Snowdrop Scholarship Program, the Teen Program, cancer research and cause awareness. For more information, visit www.SnowdropFoundation.org, or Facebook.com/SnowdropFoundation.
evamor water is an all-natural artesian water captured from a protected artesian aquifer deep in the heart of Louisiana. The naturally occurring mineral composition in this rare aquifer gives evamor its smooth, great taste and naturally high pH. evamor Products, LLC, is a privately held company based in Covington, La. and is a subsidiary of Wm. B. Reily & Co., Inc. evamor Water can be found nationally in stores where premium source waters are sold. For more information visit www.evamor.com.
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