A Canadian-based company is promoting what it's calling the world's first smart bra.
The OMbra, made by OMsignal, has built in sensors that track heart rate, breathing rate and calories burned, among other metrics. The data is then accessed through a mobile app.
"Women gravitate towards wearables, but they don't want an item they have to put on or worry about every day," said OMsignal chief marketing officer Shaz Khang. "If they're going to be wearing it all day, they want to get more information."
In 2014, the company released a line of smart shirts for men. Now, OMsignal is expanding its product line.
"After much applause and a plethora of requests from eager women who wanted in on the action too, the day has finally come for us to reveal the OMbra," the company's site reads.
According to CBS News, a team of sports bra designers, scientists and engineers worked to produce the final design after testing at least 1,633 prototypes.