Posted: 11:54 a.m. Tuesday, July 30, 2013
Well this is one way to get attention!
Katy Perry’s new album Prism doesn’t drop until mid October but in her usual flashy style, the singer’s promotional machine has sent out a giant gold semi-truck with her name, album title and issue date to drive around and garner attention.
It even caught the eye of former American Idol finalist Adam Lambert who took a snap of it and uploaded it to his Twitter account saying “yes Katy Perry, this is crazy!! Love it.”
Katy’s third album Prism is due out October 22nd. And keep your eyes peeled for the roving promotion as it makes it’s way across country as she tweeted “find the Prism semi, take a picture and I’ll RT you. Don’t worry, Los Angeles is just the first stop on the map.”